Armands Freibergs’ experimental approach on creating 3D designs

March 07, 2023

In this article we discuss the starting point of his creative vision, his need for old and classical referencing points within his design and how our latest collaborative sweater was brought to life.

3D artist Armands Freibergs began his artistic practice by doing graffiti. It was something he thought he would do his whole life but then by luck he got into an art school, not having any experience in drawing or painting. Going to the Royal academy of the Hague it was the first time he started to appreciate his background. It felt like he had an advantage coming from a background that had a hands-on approach and didn’t make him sit behind the computer. He had a versatile mix he was able to experiment with. It was a good boost for him to have a physical experience with materials studying art.

Freibergs approach is to paint his 3D models instead of creating collages which refers back to surrealist paintings of Dali for example. Using lights he is able to give his work a different feel from the usual 3D paintings published. For him merging the physical and digital work is an important element in the design process.

His desire to study classical paintings came from the acknowledgement of how surrealist painting in itself are a lot like 3D. Looking at the light and the shape everything connects to the 3D-world, and at the same time everything becomes very organic and natural. The idea to recreate these paintings was something he tried once, liked and decided to continue as an extended project.

For the collaboration between Negative Feed and Armands a piece was created displaying a nostalgic figure, a troll. Armands took inspiration from finding the figure in his sisters bedroom. He found it soothing to work with something that people would remember and refers to cyanotype as a recognizable technique that doesn't automatically show what it is and how it works. In this piece Armands submergers the troll in the laboratory setting of Negative Feed. Looking at the color scheme and the chemicals the figure was brought to life in an intuitively way.